Another type of account-based operating model is also developing and growing on the Kuaishou e-commerce platform. One of the merchants visited Special Database this time is called "Liangyu Qiyuan", which adopts this operation mode. "Liang Jade Romance" currently has 6 anchor studios, and operates a number of live broadcast accounts related to jewelry and jade. Each account has tens of thousands to hundreds of thousands Special Database of fans, but the sales volume is also very impressive. The advantage of this model and the live broadcast with the "personality and IP" of individual merchants is that it minimizes the risk of loss of anchors.
All live broadcasts only display the products, describe the characteristics and prices of the products, and promote purchases through "live broadcast bargaining". The Special Database disadvantage is that there is no face-to-face connection between people, the stickiness of fans is not strong, and the conversion rate is not stable enough. "We are also trying a human-based live broadcast method. After all, live broadcast still hopes to build Special Database trust through people. As for the anchor to leave to do this kind of thing, we have no particularly good way. We can only let the people we trust try it first..
When asked about the "people"-centered live broadcast mode and the corresponding risk control issues, the reply of the founders of "Liang Yuqi Yuan", which is mainly Special Database based on the multi-account operation model, shows that they obviously have not fully done the two. The preparations for parallel operation models are only in the context of more and more “industry belts” participating in live broadcasts, they must also try the mainstream operation models. Epilogue Through the visit and investigation Special Database of the Kuaishou jewelry industry belt Zhenping live broadcast base during the Kuaishou. E-commerce 1106 "source of good goods", and an in-depth analysis.
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